Your domain name is virtual real estate. A relevant domain name will boost your Google quality score. Plus, using keywords in the destination url will also boost your quality score.
There is an old saying that the three most important things in selling real estate are location, location and location. This drives home the point that the one major concern of real estate is the location of the property. It’s the number one rule of real estate.
On the internet, real estate is the domain name. If you want to receive traffic for a particular keyword or market, you must choose the proper real estate and location. That means you want a domain name related to your keywords and market. Ideally, your main keyword or phrase should be the domain name or part of it. This will put you in the right location for your market.
Both search engines and human consumers will respond to the proper domain name. Google Adwords will reward you with higher quality scores if it can match your domain name to the keywords. Plus, Google will also boost your organic search results for your keywords if the domain is relevant.
Human visitors will assume you are more of an authority with a relevant domain. Imagine an Adwords ad where the search term is part of the domain name. The consumer will recognize your domain as targeted for their search. That will increase the likelyhood of a consumer clicking your ad.
One question with domain names is should you use dashes or underscores in your domain name. One school of thought is that the dashes or underscores will help search engines recognize individual keywords, and hopefully boost organic rankings and quality scores. The other argument is the human visitors are likely to forget dashes and underscores when typing a domain name in the browser address bar. The safest play is for you to buy both domain names, one with dashes and one without. You promote only the dashed domain name but you have the second doain in case someone types it without dashes. Domain names are less than $10 a year, so it’s well worth the price.
In Google Adwords, the destination url and display url are important as well. A domain name cannot cover every keyword for your market. You must ultimately select one keyword or phrase as you domain name. But your destination url can include the keyword as part of the path. That way you have a revelant domain name plus a path that contains the keyword. If you give each keyword and seperate destination page, then each keyword can be part of the path.
Similarly the you can put the keyword in the display url. The display url is not used for anything other than display. It has no effect on the destination url. But, since it is displayed the consumer will see it. So, using the keyword as part of the display url will make your ad more appealing. The consumer will notice your url is targeted for their search term.
Dynamic keyword insertion can be used to place the search term in the display url. It can also be used in the destination url, but it should not be used there. Adwords will not give any benefit to a url that is using dynamic keyword insertion. It is not treated as the keyword itself when determining the quality score.
Are your Adwords campaigns too expensive? Are you over paying for your Adwords traffic? Have you experienced any of the following problems using Google Adwords?
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Wouldn’t it be nice to be able to make some extra money just with a click of the mouse? All from your home computer? Well, with virtual real estate, it’s easier then ever to earn money from the comfort of your own home. You can literally click the mouse and buy or sell a house! No kidding! With the internet there are thousands of ways that you can earn money, the key is to find the idea that interests you the most and go with it. However, if you have never considered the online “real estate” niche, you are missing the boat!
When it comes to virtual real estate, the possibilities are endless. I have learned to harness the power of the Internet to grow my Online Real Estate “Hobby” into a multimillion dollar business! It’s true that there are many directions to go in when it comes to the Internet, but I want to give you just a few of the most popular online money making concepts to open your mind to the possibilities!
1-> Affiliate Marketing – this is one area that has become huge on the internet, and it’s so easy too! The key to affiliate marketing is to drive customers or potential customers to specific websites to make a purchase. You don’t have to worry about taking orders, shipping products or receiving payments, refunds or the other hassles that can accompany selling offline products.
What you do get is a commission every time you direct a customer to the site. Depending on the company, or website the commission will vary. Signing up for affiliate marketing is easy because most online companies will have a link off their site where you can sign up to be part of their program. It’s so easy to start earning money today, simply by placing an ad or link on your site to that product and you will automatically make a commission every time someone you refer makes a sale-it’s that simple! Here is a “Virtual Real Estate Investing” affiliate program where you can sign up and make 50% of a $797 product!
www.reiaffiliateprogram.com
2 -> Online Surveys – There are many online companies who are interested in what you have to say! In fact, they will pay you to take simple surveys. All you need to do is register with an online survey company such as SurveyScout.com or PaidSurveyProgram.com. Once you register, you will need to fill out your profile because most companies are looking for certain profile types to fill out surveys depending on their product or service, or what they’re looking for at the time.
3 -> Building a Website – If you have a hobby or particular interest, why not set up a website? With a website there are countless ways to earn money. Once you create the content to keep people interested and coming to your site, you can use your website to refer people to other websites to buy products where you will earn a commission, use Google adsense, or even sell your own product.
Running a website can be involved and does require more work than the other two ideas, however once you a website up and running, there are countless ways that you can earn money online. Here is a website program where you can set up your own lead generating website and you don’t even need to know html or have any programming skills whatsoever to set it up and customize it! Very powerful online moneymaking tool! Check it out here: www.Myreiwebsites.com
Just another way to make money online, and it just happens to be in the virtual real estate niche!
Charrissa Cawley, a former stay at home mom, switched to real estate when she discovered she could make more money, in less time, than she ever could working 10 hour days for someone else. With seminars, mentoring programs, real estate sales, products and a book coming to stores soon, she specializes in educating her clients on creating wealth through “Virtual Real Estate Investing”. She is a successful investor, trainer, consultant and entrepreneur and has earned a reputation as one of the best in her field. For more info, visit. www.REIconferences.com/wealthtips.htm
or join Charrissa’s private online community here: www.REWEXclub.com
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