Posts Tagged "Marketing"

Adwords Marketing – Your Domain Name is Virtual Real Estate

Your domain name is virtual real estate.  A relevant domain name will boost your Google quality score.  Plus, using keywords in the destination url will also boost your quality score.

There is an old saying that the three most important things in selling real estate are location, location and location.  This drives home the point that the one major concern of real estate is the location of the property.  It’s the number one rule of real estate.

On the internet, real estate is the domain name.  If you want to receive traffic for a particular keyword or market, you must choose the proper real estate and location.  That means you want a domain name related to your keywords and market.  Ideally, your main keyword or phrase should be the domain name or part of it.  This will put you in the right location for your market.

Both search engines and human consumers will respond to the proper domain name.  Google Adwords will reward you with higher quality scores if it can match your domain name to the keywords.  Plus, Google will also boost your organic search results for your keywords if the domain is relevant.

Human visitors will assume you are more of an authority with a relevant domain.  Imagine an Adwords ad where the search term is part of the domain name.  The consumer will recognize your domain as targeted for their search.  That will increase the likelyhood of a consumer clicking your ad. 

One question with domain names is should you use dashes or underscores in your domain name.  One school of thought is that the dashes or underscores will help search engines recognize individual keywords, and hopefully boost organic rankings and quality scores.  The other argument is the human visitors are likely to forget dashes and underscores when typing a domain name in the browser address bar.  The safest play is for you to buy both domain names, one with dashes and one without.  You promote only the dashed domain name but you have the second doain in case someone types it without dashes.  Domain names are less than $10 a year, so it’s well worth the price.

In Google Adwords, the destination url and display url are important as well.  A domain name cannot cover every keyword for your market.  You must ultimately select one keyword or phrase as you domain name.  But your destination url can include the keyword as part of the path.  That way you have a revelant domain name plus a path that contains the keyword.  If you give each keyword and seperate destination page, then each keyword can be part of the path.

Similarly the you can put the keyword in the display url.  The display url is not used for anything other than display.  It has no effect on the destination url.  But, since it is displayed the consumer will see it.  So, using the keyword as part of the display url will make your ad more appealing.  The consumer will notice your url is targeted for their search term. 

Dynamic keyword insertion can be used to place the search term in the display url.  It can also be used in the destination url, but it should not be used there.  Adwords will not give any benefit to a url that is using dynamic keyword insertion.  It is not treated as the keyword itself when determining the quality score.

Want to Live an Extra 10,000 Years?

A Brief On Virtual Real Estate Marketing

Copyright (c) 2009 Duncan Wierman

When we talk about real estate as in buying and selling land, location is the most important criteria to be considered. What role does location play when we talk about virtual real estate since what you are selling are domain names and websites and not houses and lots?

These two realms are one and the same in principle. Visibility is the key in any business although it may be used in different forms. The place you are selling must be in a populated area whether it is a real house you are trying to sell or a domain name. In virtual realty, you require lots of people to come see your site and not just a few. Only when the product is exhibited will it command interest. Now how do you do that exactly? Again, the same tactics used by successful realtors come into play here. It is all about how you promote the product you are selling. There are thousands of ways to promote a website or a domain name. Search engines and their various marketing tools can definitely help you here as long as you know the right way to use these resources.

Your domain name should be related to your keywords and the target market. It is always a good idea to have your domain name as part of your keyword. If you use the right play of words between your domain name and your keywords, you can expect to be placed among the right search results and receive quality scores from search engines thereby pulling in targeted visitors. This way your requirement of gaining exposure is taken care of. Where the domain names and keywords match, the right combination is created for a better search result to appear and better visibility is therefore obtained.

When this happens, you only do not get to promote and sell whatever product you are selling on your site, but the importance of your virtual property is also elevated to a higher ground. You can then continue to benefit from its virtual location and as with land and houses, in due time, the value will also increase. If at all you do plan to sell it, you can be assured of a good income.

Now, what about those domain names you have acquired in the past for some particular purpose which has remained unfulfilled and which do not make money? These are by no means a dead investment. You can definitely make them work for you with the right marketing strategies and tactics that you would normally use with your active and profitable domain names. Use the power of search engine optimization (SEO) so the right kind of traffic is driven to the domain names that you are trying to awaken from deep slumber. Perhaps along the way, sometime, someone out there would be looking for exactly what you have and then you have the opportunity to drive a real hard bargain and make the most of your virtual investments.

Want to Live an Extra 10,000 Years?