As the song goes ‘ How much is that doggy in the window?’ so we must ask ourselves and investigate our website value a little closer, there are many factors to consider of course. I guess it’s a little bit like buying a car, there is of course the cars ‘actual value’ and then there is its ‘perceived value’. Let’s look at one way we can increase your site’s ‘perceived value’ with a small effort on your part.
Lets say you want to sell your car, one of the first things you will do (hopefully) to increase it’s value is give it a wash and wax, its no different really from doing a couple of things (before you put it on the market) to increase your website value.
One of the main things that buyers will want to know is how much traffic you have got going to your web site. Well, how much have you got? Let’s work on improving that.One of the first things you should do to increase the perceived value of your website is to increase its popularity. I didn’t say a lot of traffic.
Certainly, one of the best sales points for your website would be its popularity. It will pay you to have a look at your Alexa rankings and see where in the world you rank. If your website is fairly new then this is almost a ‘Where’s Wally’ exercise because it normally takes a few months to get a ranking at all.
One of the best ways to create this , in fact, is to write a few articles in relation to your products (if you are selling any) and even about your website in general terms.
Then it is just a matter of getting your articles published on this (EzineArticles) article site and watch the traffic start to flow. Now this will achieve two things, one, a direct increase in traffic (provided you have done your keyword research) and two, your Site’s articles will be listed on the foremost article site in the galaxy! This in itself will add to the prestige of your website.
In fact, you would also have started to generate an ongoing supply of visitors to your site and increasing your website value,one more thing, you sure you still want to sell it?
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